Bellissimo Business to Business is designed to help companies in the coffee industry—coffee roasters, espresso equipment, commercial espresso machines and accessory distributors, resellers—enhance product quality, customer relations and profitability with high-quality informational materials.

The most significant challenge faced by our industry today is the proper preparation of espresso beverages with commercial espresso machines. More than 90% of all espresso-serving establishments produce inferior quality drinks.

Coffee Roasters Should Consider:
How many of your customers are serving inferior espresso beverages while proudly proclaiming they are using your coffee?
If they were serving great beverages, how much more coffee might they buy from you?

If you Sell and Service Espresso Equipment:
• How many hours do you spend in training your customers?
• How many erroneous service calls do you make for problems that are the result of improper machine maintenance?
• If your customers do not succeed in their businesses, will you be competing in a market filled with used espresso equipment?

If you are an Accessory Distributor:
• How often do your customers inquire about information on espresso?
• Can you provide the information they are looking for?

Call 800-655-3955 to Order


coffee and espresso video

Espresso 101
(VHS/DVD)

The award-winning training video for coffee bar employees! Cuts normal 20-hour employee-training cycle down to 3 or 4 hours.

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espresso and coffee book

Bean Business Basics:
Third Edition

The definitive how-to manual for starting and operating a retail specialty coffee business.

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Training with the Champions (DVD)

In this 45+ minute DVD, world champion baristas share their techniques and philosophy of coffee and espresso, as well as what it takes to be a champion.

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Advanced Barista Training: Extreme Pours
(VHS/DVD)

The 40+ minute video/DVD features four of the country's most talented baristas demonstrating sophisticated latte art techniques, expanding the viewer's idea of what is possible when espresso and milk are combined in a cup.

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Effective & Essential Marketing for the Specialty Coffee Retailer

This book gives you the tools you need to use your passion for coffee and your distinct advantage as a local business to compete effectively against the corporate giants.

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World Barista Championship 2007 (2-DVD Set)

A two-DVD set documenting the 8th Annual World Barista Championship (WBC) held in Tokyo, Japan July 31 to August 2, 2007.

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coffee and espresso video

The Passionate Harvest
(VHS/DVD)

Deepen your employee's understanding with a journey around the world of coffee. Filmed in Brazil, Kona, Guatemala and Ethiopia.

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Caffee Ambiance (DVD)

"Caffe Ambiance"is a DVD that will mesmerize and educate coffeehouse patrons with scenes of fancy pours, coffee picking, harvesting and processing from around the world.

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coffee and espresso video

Everything BUT Coffee
(VHS/DVD)

This video teaches how to maximize business sales by offering a variety of complementary foods and beverages. Includes "Customer Service for the Retail Coffee Bar."

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coffee and espresso video

An Evening with the Experts (VHS only)

A two-video set with five of the specialty coffee industry's most respected professionals: Dr. Ernesto Illy, Mauro Cipolla, Ted Lingle, Don Holly, and Ken Davids.

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coffee and espresso video

The Art of Coffee
(VHS only)

This video teaches the home consumer proper handling and preparation of coffee in a wide variety of techniques.

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Opening a Specialty
Coffee Drive-Thru

This manual includes concept planning, location selection, drive-thru construction, bureaucratic considerations and monthly financial projections.

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coffee and espresso video

Customer Service for the
Retail Coffee Bar
(VHS only)

The video that teaches how to suggestive sell, be perceptive to customer needs and to deal with difficult customers in a positive way.

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coffee and espresso video

Espresso 501
(VHS/DVD)

The perfect companion piece to the award-winning video "Espresso 101." Provides a detailed understanding of the variables essential to create a superior espresso beverage experience.

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Bellissimo Inc. Copyright 2010
1028 SE Water Avenue, Suite 275, Portland, Oregon 97214
Phone: 800-655-3955
E-Mail: contact@bellissimo.net